We show you how to turn shoppers into buyers

We are an insight consultancy dedicated to understanding shoppers and the places they shop, from their first glimmer of interest, right through to the checkout.

Years of director-level experience mean we know how to unlock a client’s business potential by decoding the purchase journey, and connecting the dots between points of influence and new opportunities. We put shoppers at the centre of everything we do because they are the buyers, whilst also reflecting the consumer elements that play out in a selling space.

We have built an unrivalled team of senior research specialists to provide clients with the hands-on director-only service we believe they deserve. Experience counts so we never under-estimate the challenges of shopper research, not least the need to capture implicit as well as explicit decision making. And we know the difference that great insight can make to the businesses we work with. That’s why our directors are in the driving seat from start to finish of every project, ensuring both design and execution do justice to our clients’ ambitions.

We don’t sit on the fence – in fact our feet are firmly on the ground. We’ll challenge you and make strong recommendations. For us, insight consultancy means going beyond the brief to offer top drawer insights that have real commercial bite.

We’ll take the time to figure out what you need and we’ll tailor a plan. And we know the importance of value, so we’ll treat your budget – big or small – like it’s our own.

A team of top-notch researchers, with skills honed over many years

Our Tweets

Plain old brown cardboard is now a hero in the packaging world not just as a symbol of sustainability but also as a source of creativity and joy...who knew! Great insight from all the speakers @stevegell @gdruk @shoppercentric @popaiuki

Digital disruption and the effect on shoppers now with Danielle Pinnington from @shoppercentric at this mornings #POPAISeminar in Manchester

Retailers should be keeping tabs on generation Z, here are insights into why and how from Danielle Pinnington, MD at @shoppercentric. Danielle explains how to use stereotyping of the generation in a useful way. #retaildesign #retail #rde2018 #rde2019

Looking forward to talking about Digital Disruption with @popaiuki on Thursday - see you there!

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In this latest edition of our trends reports

We deliver the shopper perspective behind the behaviours that drive the sales results and retail news.

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