Shoppercentric

We show you how to turn shoppers into buyers

We are an insight consultancy dedicated to understanding shoppers and the places they shop, from their first glimmer of interest, right through to the checkout.

Years of director-level experience mean we know how to unlock a client’s business potential by decoding the purchase journey, and connecting the dots between points of influence and new opportunities. We put shoppers at the centre of everything we do because they are the buyers, whilst also reflecting the consumer elements that play out in a selling space.

We have built an unrivalled team of senior research specialists to provide clients with the hands-on director-only service we believe they deserve. Experience counts so we never under-estimate the challenges of shopper research, not least the need to capture implicit as well as explicit decision making. And we know the difference that great insight can make to the businesses we work with. That’s why our directors are in the driving seat from start to finish of every project, ensuring both design and execution do justice to our clients’ ambitions.

We don’t sit on the fence – in fact our feet are firmly on the ground. We’ll challenge you and make strong recommendations. For us, insight consultancy means going beyond the brief to offer top drawer insights that have real commercial bite.

We’ll take the time to figure out what you need and we’ll tailor a plan. And we know the importance of value, so we’ll treat your budget – big or small – like it’s our own.

A team of top-notch researchers, with skills honed over many years

Our Tweets

We will be talking #fastfashion with @BBCRadioWales tomorrow morning around 8.15am

Eek! Have you done your Christmas shopping yet?! We'll be talking early Christmas shoppers with @bbcmerseyside & @BBCBerkshire this afternoon... https://t.co/f9t74vDqoN

INSIGHTS: Download presentations from last week's #POPAISeminar in #Dublin.

Includes @shoppercentric's look at digital disruption, @thinkhouseIE's work with @lifestylesports and an in-store activation by BBDO Shop for Mars Ireland.

Download: https://t.co/NLgNqqmNfr

How is digital disrupting the habits of the Irish shopper? We find out from @shoppercentric at our #POPAISeminar

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In this latest edition of our trends reports

We take a look at the huge impact digital is having on shopping habits.

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