Shoppercentric

Our unrivalled team of directors uses the shopper perspective to deliver powerful business benefits

We are experts.

We’ve all chosen to specialise in shopper and retail because we love the challenges and the pace of this ever-evolving space.

Our natural habitat is a store not an office, so we’re always out and about observing shopper behaviour and checking out the latest retail developments.

We come from both sides of the agency-client fence, and together we’ve worked for some of the biggest names in the worlds of research, retailing and manufacturing. So we can go further by sharing our broader experiences to cement our insight action points into commercial reality.

We’re deadly serious about doing great research – but we like to have fun. And we think you’ll be hard pressed to find a better concentration of shopper and retail expertise around.

We extend our team by regularly working with some of the brightest and best qualitative researchers we’ve come across over the years. They share our values and our high standards and they’re great people to work with.

We also work with trusted fieldwork partners, who give us the logistical support we need.

In our commitment to tailoring the best solutions for our clients, we recognise we’re not the best at everything.  So when we need to, we’ll also bring on board other specialists who we rate as leaders in their field.

The Shoppercentric team
Associate Team

Danielle Pinnington

Managing Director

Iona Carter

Director

Penny Ericson

Director

Kristen Davis

Director

Susie Spencer

Director

Lisa Hutchinson

Marketing & Operations

Anna

Associate

Sally

Associate

Jamie

Associate

Lorayne

Associate

Laura

Associate

Jackie

Associate

Vicki

Associate

Henri

Associate

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