Jamie Rayner
CONTEXT REIGNS SUPREME
When Shoppercentric was set up in 2004 the role of shopper insight was still in its infancy, emerging from the discipline of category...
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Shoppercentric
Dec 15, 20224 min read
Food banks and how data analytics is optimising the food supply chain, locally and internationally
Against the cost-of-living crisis, rising energy and food costs, demand for emergency food at UK food banks is forecast to substantially...
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Shoppercentric
Nov 24, 20225 min read
Out of Sight, Out of Mind?
Be it Covid, climate or cost of living, the world is in crisis. The UK Government Autumn statement last week forecast a third of the...
48 views
Shoppercentric
Oct 18, 20225 min read
The Shopper You Need to Know Better
The London Marathon is always inspiring. Sitting on a comfortable sofa watching people from all walks of life tackling the 26.2 miles...
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Shoppercentric
Apr 12, 20213 min read
Quick and Cheap Concept Testing? – Don’t fall into the trap.
Successful New Product Development is key for all business, now more so than ever, with increasingly competitive marketplaces, highly...
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Marie Screene
Mar 31, 20212 min read
"You are not as interesting as you think"
I read a thought-provoking article recently, an edited version of Campaign's interview: with Byron Sharp, that reflected on his point of...
93 views
Jamie Rayner
Mar 17, 20203 min read
Novel Becoming Normal – why we think prudence will prevail over panic
Since Shoppercentric was founded in 2004...
131 views
Danielle Pinnington
Nov 28, 20192 min read
Sustainability - What next?
As we’ve said at various points in our previous blogs, consumers/shoppers need help to turn their desire to be environmentally friendly...
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Shoppercentric
Nov 21, 20193 min read
An expert view on sustainability
We asked sustainability consultant Sophie Mather to give us an industry perspective...
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Sarah Banks
Nov 14, 20193 min read
Connecting Emotionally with Shoppers through Packaging
Packaging is in the spotlight like never before – mostly for the wrong reasons...
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Jamie Rayner
Oct 31, 20192 min read
Is anyone on the right track?
Understandably there is a lot of pressure on food producers, brand manufacturers and retailers to ‘up’ their sustainability credentials...
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Sarah Banks
Oct 17, 20193 min read
Sustainability takes effort
We may well feel that sorting our waste into the separate recycling bins or perusing the wonky veg is a job well done...
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Danielle Pinnington
Oct 10, 20192 min read
Being 'Green' - We're all at it
It seems that being ‘green’ has become the norm, with 80% of UK shoppers describing themselves as being ‘environmentally friendly’...
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Kristen Davis
Oct 3, 20192 min read
Grandmother knows how to suck eggs
Earlier this year, those of you with school aged children may well have received a letter or email from your children’s school...
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Shoppercentric
Jun 27, 20193 min read
NEWS: Touchstone Signs Exclusive Global Partnership Agreement with MindTrace
Unique offering measures System 1 responses without asking a single question
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Rob Bates
Jun 13, 20193 min read
Optimising the sports viewer's experience
It’s often claimed that big data analytics is for the benefit of the customer as much as the provider but cynics almost equally counter...
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Danielle Pinnington
May 23, 20193 min read
Big Data – just a part of the story you need
Big data, fast data, however you want to talk about it, is in rapid growth. To give you some perspective: Over the last two years alone...
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Sarah Banks
May 9, 20194 min read
Are Norms still Normal?
Debating the usefulness of norms and benchmarks is one of those not-so-rare pleasures any Insight or research specialist...
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Kristen Davis
May 2, 20193 min read
Life in the palm of our hands
No, midwifery isn’t our latest venture here at Shoppercentric, but we do enjoy getting to grips with life in general...
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Tim Baker
Apr 25, 20193 min read
The insignificance of significance testing.
I mentally gave thanks to Jack Miles for raising this prickly issue...
60 views
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