When Shoppercentric was set up in 2004 the role of shopper insight was still in its infancy, emerging from the discipline of category...

Against the cost-of-living crisis, rising energy and food costs, demand for emergency food at UK food banks is forecast to substantially...

Be it Covid, climate or cost of living, the world is in crisis. The UK Government Autumn statement last week forecast a third of the...

The London Marathon is always inspiring. Sitting on a comfortable sofa watching people from all walks of life tackling the 26.2 miles...

Successful New Product Development is key for all business, now more so than ever, with increasingly competitive marketplaces, highly...

I read a thought-provoking article recently, an edited version of Campaign's interview: with Byron Sharp, that reflected on his point of...

Since Shoppercentric was founded in 2004...

As we’ve said at various points in our previous blogs, consumers/shoppers need help to turn their desire to be environmentally friendly...

We asked sustainability consultant Sophie Mather to give us an industry perspective...

Packaging is in the spotlight like never before – mostly for the wrong reasons...

Understandably there is a lot of pressure on food producers, brand manufacturers and retailers to ‘up’ their sustainability credentials...

We may well feel that sorting our waste into the separate recycling bins or perusing the wonky veg is a job well done...

It seems that being ‘green’ has become the norm, with 80% of UK shoppers describing themselves as being ‘environmentally friendly’...

Earlier this year, those of you with school aged children may well have received a letter or email from your children’s school...

Unique offering measures System 1 responses without asking a single question

It’s often claimed that big data analytics is for the benefit of the customer as much as the provider but cynics almost equally counter...

Big data, fast data, however you want to talk about it, is in rapid growth. To give you some perspective: Over the last two years alone...

Debating the usefulness of norms and benchmarks is one of those not-so-rare pleasures any Insight or research specialist...

No, midwifery isn’t our latest venture here at Shoppercentric, but we do enjoy getting to grips with life in general...

I mentally gave thanks to Jack Miles for raising this prickly issue...