Blog | Shoppercentric

Shoppercentric

Oct 24, 20193 min read

One Shopper Against Plastic

We spoke to one passionate shopper about her intrepid journey towards a more sustainable lifestyle. Julie - single mum of two hungry...

24 views

Sarah Banks

Oct 17, 20193 min read

Sustainability takes effort

We may well feel that sorting our waste into the separate recycling bins or perusing the wonky veg is a job well done...

38 views

Danielle Pinnington

Oct 10, 20192 min read

Being 'Green' - We're all at it

It seems that being ‘green’ has become the norm, with 80% of UK shoppers describing themselves as being ‘environmentally friendly’...

25 views

Kristen Davis

Oct 3, 20192 min read

Grandmother knows how to suck eggs

Earlier this year, those of you with school aged children may well have received a letter or email from your children’s school...

47 views

NEWS: Touchstone Signs Exclusive Global Partnership Agreement with MindTrace

Shoppercentric

Jun 27, 20193 min read

NEWS: Touchstone Signs Exclusive Global Partnership Agreement with MindTrace

Unique offering measures System 1 responses without asking a single question

28 views

Optimising the sports viewer's experience

Rob Bates

Jun 13, 20193 min read

Optimising the sports viewer's experience

It’s often claimed that big data analytics is for the benefit of the customer as much as the provider but cynics almost equally counter...

65 views

Big Data – just a part of the story you need

Danielle Pinnington

May 23, 20193 min read

Big Data – just a part of the story you need

Big data, fast data, however you want to talk about it, is in rapid growth. To give you some perspective: Over the last two years alone...

40 views

Sarah Banks

May 9, 20194 min read

Are Norms still Normal?

Debating the usefulness of norms and benchmarks is one of those not-so-rare pleasures any Insight or research specialist...

47 views

Kristen Davis

May 2, 20193 min read

Life in the palm of our hands

No, midwifery isn’t our latest venture here at Shoppercentric, but we do enjoy getting to grips with life in general...

44 views

The insignificance of significance testing.

Tim Baker

Apr 25, 20193 min read

The insignificance of significance testing.

I mentally gave thanks to Jack Miles for raising this prickly issue...

60 views

"Send three and fourpence. We're going to a dance."

Jon Darby

Mar 22, 20193 min read

"Send three and fourpence. We're going to a dance."

Over the weekend I came across an amusing video doing the rounds that got me thinking about the challenges we face...

76 views

It's called a touchpoint for good reason

Kristen Davis

Mar 14, 20194 min read

It's called a touchpoint for good reason

We know that over 80% of visual activity in the purchase process is attributed to processing the vast array of packaging available...

77 views

Tim Baker

Mar 7, 20193 min read

It’s all from the heart.

I was doing a bit of industrial navel gazing the other day. No, not risking a herniated disc by trying to peer into my own belly button...

29 views

Danielle Pinnington

Feb 28, 20193 min read

Convenience – a channel or a mindset?

For a number of years now the Convenience sector has been in growth, with aggressive store opening strategies...

82 views

Jamie Rayner

Feb 21, 20194 min read

Nudge Nudge Blog Blog

I, probably like most who read blogs, are generally interested in what’s going on the marketplace...

48 views

Danielle Pinnington

Feb 14, 20192 min read

Simply better retail experiences

Last week I was sharing our latest trends report with POPAI members at their annual retail conference...

39 views

Waitrose - 5th October 2018: BBC Hereford and Worcester

Shoppercentric

Oct 11, 20181 min read

Waitrose - 5th October 2018: BBC Hereford and Worcester

Iona speaks to BBC Radio Hereford and Worcester about Waitrose's latest delivery idea. Listen from the 20 minute mark. BBC Radio Hereford...

11 views

Shoppercentric

Oct 9, 20183 min read

Touchstone Partners Acquires Pure Play Shopper Insight Consultancy, Shoppercentric

…New Director Partner - Jamie Rayner – Recruited to Head the Acquisition London, UK – 3rd October 2018 – Global research consultancy...

62 views

"The reports of my death have been greatly exaggerated."

Shoppercentric

Jun 7, 20182 min read

"The reports of my death have been greatly exaggerated."

Look up ‘premature obituaries’ in Wikipedia and you will quickly discover a list of famous people as long as your arm who have mistakenly...

40 views

Marks & Spencer - 23rd May 2018: BBC Radio Wales/ BBC Three Counties Radio

Shoppercentric

May 25, 20181 min read

Marks & Spencer - 23rd May 2018: BBC Radio Wales/ BBC Three Counties Radio

Danielle spoke on Radio Wales about M&S and the news that they have suffered a 62.1% fall in pre-tax profits and over 100 stores will...

19 views